trailers through time

Some like it hot is a classic film, that has a similar plot line to our project, as it is one of my favourite films anyway, i thought it would be a good idea to see how trailers have changed through time, and what effect this has on an audience;

Similarities

There are still similar codes and conventions used in a trailer from the 50's to a high tech, high budget trailer today in the 21st century such as;

* A deep voiced man speaking the voice over throughout the trailer, although rather then asking the audience rhetorical questions to get them thinking about the film stirring their interest, he merely speaks of the actors/actresses and their characters e.g - to be found

* Lots of different shots, to keep the audience attracted

* Use the songs in the film over the trailer, remixed into one long song

Differences

* The trailer is very long nearly running for two and half minutes, whereas now a minute or under is more effective and if showing the appealing content and music will attract the audience even more

* There is an advertisement for a Marilyn Monroe c.d in the middle of the trailer which is promoting her singing which would attract audiences in 50's for her voice, as they would realize she would be singing in the film, however now days music career's and acting career's are two separate things, so linking the two would maybe confuse a modern audience?